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Panel 3 – Social Networks – How to Engage and How to be Heard

Panelists: Carl Morris (Native/Sleeveface), Lisa Matthews (Welsh Music Foundation), Colin Consterdine (Sound of Monkey)

As Social networks develop and mature how do we integrate them and their access to audience to create a rewarding relationship for artists and fans. What is the best way to use Facebook? How does an artist or label get the most out of Twitter? What other services are essential or useful?

As Web access and music move on to phones and netbooks it’s never been more important to have a proper grasp of the potential in this area.

This entry was posted on Wednesday, July 8th, 2009 at 22:57 and is filed under Panel 3, UnCon Swan. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Panel 3 – Social Networks – How to Engage and How to be Heard”

  1. Nick says:
    08/11/2009 at 11:56

    I think a LOT can be learned by artists and businesses on how to engage and be heard from the fall of SpiralFrog. As this CNET article explains – http://news.cnet.com/8301-1023_3-10303994-93.html?tag=mncol;txt – having fans is not the same as retaining fans.

    Some folks have said SpiralFrog’s demise means the end of services like Spotify. But ask yourself, what does Spotify have that SpiralFrog never did:

    Customer Loyalty
    Focus on the User Experience
    Ease of Access
    Convenience
    Great communication and interaction with fans

    All of these traits were barely thought of with SpiralFrog, not to mention I could NEVER imagine talking about SF excitedly to my mates in the pub!

    And all of these traits are EXACTLY what you want to engender to engage and be heard when you’re a band, artist or business.

    Looking forward to seeing what this panel offers as best practice for that!

  2. Carl Morris says:
    09/03/2009 at 14:40

    The answer to all these questions is “it depends” of course – but looking forward to getting into some detail on this!

    So if you’re attending please come with your observations, experiences and questions.

    Diolch.

  3. Carl Morris says:
    09/03/2009 at 19:16

    Here are a couple of conversation starters from recent weeks.

    Facebook Exodus – which is not as drastic as the title might suggest – talking about a “small but noticeable group” leaving Facebook.

    Tumblr and Music which mentions Universal Music and the Decemberists. Tumblr does not conform to your typical social network blueprint, it’s a blogging platform with social features (like asymmetric”follow”) so it’s worth discussing.

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