The third Unconvention was held in Salford in June 2009
The fourth Un-Convention is in Swansea?, but what is it?
Un-Convention is not about the music industry.
Un-Convention is not about the business of music.
Un-Convention remembers the words business and industry are prefaced by the word music.
Un-Convention celebrates music. It’s purpose is to provide a forum for those of us who work at the grassroots. For artists and musicians that want to understand how to get their music heard and how to practice their craft. For labels who want to champion this music and to spread the word. For people who want to work with music whether they be promoters, publicists or creatives.
Un-Convention understands that the most interesting stuff happens on the margins. We don’t mind the mainstream. We just don’t find it relevant.
Un-Convention is a forum for ideas, for creativity, for shared experiences and knowledge and for seeing and hearing great artists.
Un-convention doesn’t believe in ‘do it yourself’. We believe in ‘do it together’.
Un-Convention is unconventional.
Un-Convention is a not for profit grassroots led music conference for DIY and Independent music makers and companies.
“Most people I met are thinking at the same level; I don’t like fancy conventions where no work happens. Events like this are about ideas.” Vijay Nair, International Young Music Entrepreneur winner, India
“Un-Convention is fucking awesome, there is so much shit that passes as a voice in the music business and this feels like it is cutting to the essence of what people need to hear.” Martin Atkins, Killing Joke / Nine Inch Nails / Author Tour:Smart, Chicago
